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Wednesday, December 24, 2008

Scandinavian inspiration and drama

Here is the first image of the Volvo S60 Concept car which will be unveiled at the Detroit Motor Show in early January 2009.

The Concept gives an indication of what the all-new Volvo S60 will look like when it's launched in 2010. "The all-new S60 will be one of the strongest players in a segment where the competition is razor-sharp," says Volvo Cars President and CEO Stephen Odell.

The coupe-inspired lines that gave the original S60 its characteristic stance are more pronounced in this next generation. The sporty design gives a visual promise of an enthusiastic drive and I can assure you that the all-new S60 will live up to that promise. The driving properties are better than in any previous Volvo. "The concept car's exterior gives a clear indication of what customers can expect of the all-new S60. On the inside we've been even more daring," adds Volvo Cars Design Director Steve Mattin.

The front of the S60 Concept sports the enlarged iron mark in the trapezoidal grille. The two lamps that flank the grille emphasise the vertical stance of the front and highlight the bonnet's V-shape. The angled headlamps flow up into the strongly sculptured bonnet and, combined with the lower air intake's reverse trapezoidal shape, this gives the concept car a very expressive ‘face’.

Viewed from the side, the concept car's slim coupe roofline and window graphics are accompanied by an entirely new shoulder line, forming a gentle double wave, stretching from the headlamps all the way to the rear. Both the seven-spoke 20-inch wheels and the tread of the low-profile tyres have been specially designed, while the bronze-painted brake callipers match the ‘Warm Liquid Copper’ livery.

The unique rear parallelogram doors offer a spectacular show when they are opened and closed. Door opening is initiated by pressing a button and the movement starts off in the traditional way. In the next phase, the forward section swings out away from the car's body and the door glides parallel with the side of the car until it reaches its end position by the rear wheel.

Inspiration from Viking longboats

In each of the headlamps, the lights create a silhouette of two miniature Viking longboats sailing side by side, one for main beam and one for dipped beam. When driving in the dark, the light is reflected from the concealed, upward-facing High Performance LED bulbs, projected ahead by the ships' filled sails.

Inspiration from the racing track "In forthcoming models, you will see more and more of our ‘racetrack’ design cues. The car's lines do not end abruptly but instead forge a continuous flow pattern inspired by the fast sweeps of the racing track. In the concept car, this is particularly visible at the rear," explains Steve Mattin. 

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