The Hamptons Floor Store company has drawn the attention of MMA fans worldwide with an eye-catching billboard they have on display in Dublin at the moment.
The billboard shows a picture of former UFC featherweight champion Jose Aldo, who was defeated by Conor McGregor in December, laid out in the octagon.
They’ve captioned the image: “You don’t need a Brazilian to get laid”.
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[/raw]A billboard in Dublin, Ireland 😂😂 @TheNotoriousMMA @josealdojunior @Pendred @UFCEurope @danawhite @arielhelwani pic.twitter.com/J45CEW7QQ4
— Sarah Jane (@goldielocked) January 26, 2016
The billboard has been placed near Conor McGregor’s home gym, the Straight Blast Gym run by John Kavanagh in Tallaght.
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[/raw]@andrewmcgahon_ @SeanSheehanBA Giant pic of unconscious Aldo 'You don't need a Brazilian to get laid'. On the same road as SBG no less
— Neil Ryan (@neilryan68) January 20, 2016
The ad has made some fight fans laugh, but since the image spread on social media many more have expressed anger at what they see as disrespect towards the Brazilian fighter.
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[/raw]@SeanSheehanBA @andrewmcgahon_ Yeah, not sure what Aldo actually ever did to anyone to deserve it. (possible testing shenanigans aside)
— Neil Ryan (@neilryan68) January 20, 2016
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[/raw]@goldielocked @TheNotoriousMMA @josealdojunior @Pendred @UFCEurope @danawhite the stupidity of the Irish people always surprise me
— Daniel Lobo (@loboguru) January 26, 2016
Respected MMA journalist Ariel Helwani was startled by the image; initially taking it for a joke.
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[/raw]That can't be true. https://t.co/QZxtzj6o1M
— Ariel Helwani (@arielhelwani) January 26, 2016
They are not alone; plenty more have criticised the company on Reddit.
What do you think?
H/T: balls.ie