Holly Willoughby has been slammed by fans online for sharing a photo of her daughter heading off to a farm wearing runners retailing at €395 (£390).

The photo in question was a collage of her daughter Belle and Beyoncé’s daughter Blue Ivy as Blue Ivy wore the same shoe to the VMAs in New York.

Captioning the Instagram post, the This Morning presenter said: ‘Blue Ivy going to the VMA’s… Belle going to a birthday party at the farm!’

Followers though were quick to question Holly’s spending habits and criticizing her parenting.

“Bragging wasn’t something I had you down for,” wrote one commenter.

“They don’t even realise what they are wearing? Why would you let her wear them to a farm? Must be made of money,” another wrote.

One commentator even when to the lengths of unfollowing the presenter, “I’m going to unfollow you! Thought you had better breeding than this”.

Willoughby has three children who she rarely features on social media – Harry, seven, Belle, five and Chester, two.

We don’t know about you, but we’ve a feeling this brand deal has gotten out of hand.