Wexford Echo — Work, work, work: Rihanna launches new fashion collection for Puma

Wednesday, September 07, 2016

Rihanna has said her new collection for Puma was inspired by Japanese street culture.

The pop star launched the autumn/winter 2016 Fenty Puma by Rihanna line on Tuesday at Foot Locker in New York City.

Rihanna opened the MTV VMA awards (Charles Sykes/AP/Press Association Images)

She said she remembers exploring fashion during her first trip to Japan years ago and leaving in awe.

Part of Rihanna’s “FENTY” x Puma collection as seen at the pop-up shop opening (Robert Altman/AP/Press Association Images)

Her edgy collection, mostly in black and white, includes loose sweaters and trousers, dresses, skirts, sneakers and sneaker heels.

NEW YORK who’s heading to #FENTYXPUMA pop up at @SIX02 33rd st?! Come shop with me at 7PM! pic.twitter.com/0pdAU7BVlR
— Rihanna (@rihanna) September 6, 2016

Fans screamed as Rihanna entered the venue, singing her songs which were playing in the background. She said she designed the line for her feverish fans.

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