Amy Childs and Danielle Armstrong, both of TOWIE fame, are taking part in a new advertising campaign to highlight the dangers of cosmetic surgery, and the images are pretty strong.

Amy has previously spoken of her regret over undergoing surgery – she had her breasts augmented at the age of 18 – but now she is turning her back on going under the knife to alter her looks.

The reality TV star, 26, also once compared herself to singer Pete Burns – who has undergone over 300 procedures – after going “overboard” on her lips.

But now she is doing her bit to promote the work non-surgical aesthetic specialist 3D-lipo and will appear on billboards across the UK from next month, alongside TOWIE star Danielle.

The images are hard to look at, and that’s the point: both young women are seen lying in coffins, looking picture perfect in an operating theatre.

The campaign has aptly been called ‘Dying to be Beautiful’, and encourages people to go down another route to achieve their dream appearance.

Managing Director of 3D-lipo, Roy Cowley said: “The message of our Dying to be Beautiful campaign is very simple, exactly that; you don’t need to die to look great.

“3D-lipo offer non-surgical treatments for permanent fat loss and skin tightening which are just as effective as surgical alternatives, if not better and also cost a fraction of the price and pose no risk to your health or life.

“We’re urging the UK to think before they go under the knife.”

3D-lipo offers those wishing to shift a bit of fat or cellulite, or tighten skin, the chance to do so without having to undergo surgery.

It’s a bit of an extreme message to send out, though, so will it work on the nation?