Staging a fake road traffic accident has to be one of the more bizarre ways of promoting a product that we’ve seen on The Apprentice.
But that was the tactic chosen by Samuel Boateng to grab attention for a light-up cycling gilet crowdfunding project, and it baffled bystanders, judges and viewers.
Even more confusingly, sales manager Samuel decided to bring in a mime troupe to act out a car crashing into a cyclist – but failed to get anyone else to see his vision.
Fans of the show saw one glaring hole in his plan when he presented the project to investors.
Maybe mention the car was invisible #apprentice before the dance of the cyclist road kill
— Sweetheart Darling (@Sweetheart_darl) November 3, 2016
We staged a car accident for the lols and bantz #apprentice #theapprentice
— floweroflondon (@floweroflondon) November 3, 2016
The “fun” take on the challenge did not go down particularly well.
Somebody tell me the team trivialising hit & run at the apprentice was fired by @Lord_Sugar #notfunny
— CristinaLanzAzcarate (@burutapen) November 3, 2016
But to a lot of people, it simply didn’t make sense.
Wait wait, since when do you break into a dance when a cyclist gets hit by a car? #apprentice
— skrt (@SyedJPEG) November 3, 2016
Watching the apprentice oh my days their PR STUNTS need work, didn't get car crash scene until it was explained #COGCADPR #theapprentice
— Erin (@ErinADPR) November 3, 2016
Nevertheless, the team somehow managed to win, so the strategy can’t have been too much of a car crash.
