Some This Morning viewers were choking on their cornflakes when they heard the female orgasm being discussed on the show.
Holly Willoughby and Phillip Schofield had a chat with Dr Andrea Pennington about the subject.
And Holly sat there in disbelief when the expert said women could reach an orgasmic state without even needing to be touched.
Holly asked: “Is it true, that someone doesn’t have to touch you to orgasm?”
When the expert said she could, Holly exclaimed: “What do you think about?!”
Phil also expressed surprise, joking: “And they’re not sitting on a washing machine at the same time?”
The orgasm doctor who hopes to prescribe you with a happy ending... wherever you are! pic.twitter.com/cYzahePtfS
— This Morning (@thismorning) November 7, 2016
Some viewers were surprised:
Wow #ThisMorning I nearly spat my coffee out with this #Orgasm talk so early. 😂😱
— LouiseWoodwardStyles (@MsCityRedGirl) November 7, 2016
Carnt believe wot Im watchin #thismorning #daytimetv #orgasm
— Debbie Mcgeever (@debbiemcgeever) March 21, 2012
Ridiculously attractive #Orgasm expert @DrAndrea Pennington on @ThisMorning. Holly is paying way too close attention. @ITV #ThisMorning
— Jon The Body Donnis (@JonDonnis) November 7, 2016
Others said that the show should also talk about men.
What about Orgasms for men @thismorning should talk about both sexes #Orgasm #ThisMorning
— Christopher Wood (@ChrisJW1987) November 7, 2016
When the expert showed off her new book, Phillip joked to Holly: “Do you want it signed?”