It looks like the Arsenal social media team may have hit the eggnog a little too early this Christmas.
Fan favourite Alexis Sanchez is in the final 18 months of his contract and supporters are keen to see him commit for the long term. Until he does, they are understandably nervous that he could be poached, as others have been in recent years.
So, it probably wasn’t the best idea for to use an image of him on Instagram when promoting a sale of club merchandise.
Whoever posted it captioned the image: “Grab a pre-Christmas bargain at Arsenal Direct – there’s up to 75 per cent off in our sale.”
Oh dear.
Commentators were quick to mock, with one writing “We have a special price for you guys @manchesterunited @chelseafc” and another adding “Guys please don’t associate Alexis with the word ‘Sale’.”
News of the gaffe spread to other social media sites.
BREAKING NEWS: Up to 75% off Alexis Sanchez in Arsenal Christmas sale!!! pic.twitter.com/0EXaQDJ00f
— Jerry Cooney (@cooneyjerry23) December 23, 2016
alexis sanchez on sale wtf arsenal. get ready to be fourth from the bottom
— jj (@ji4junn) December 23, 2016
@Arsenal jesus christ is alexis for sale
— #Cardiff2017 (@Sebadjas) December 22, 2016
Arsenal's official Instagram page. Alexis on sale lads, @Arsenal ? pic.twitter.com/v6M7ZMUB0s
— Andre Gomes Fan (@CuleShubh) December 22, 2016
