Some 100 digital marketing jobs have been announced for Dublin.

Search Optics is creating the new positions over the next two years, at its newly opened European, Middle East and Africa headquarters in Dublin 8.

The company, which was established in the US, already employs 15 people in Ireland.

“It’s a very easy place to do business,” he said chief strategy officer Brendan O’Brien.

“We’re in a really good timezone, we’ve got a sort of culture which lends itself to growth from the US and we’ve also got a huge talent pool here available to us on our doorstep of highly skilled, technical employees who are capable, digital professionals, and we’re expanding using that and using Dublin as a hub.”